For decades, the spotlight in real estate has been on Baby Boomers and Millennials. But now, a new
generation is stepping onto Calgary’s property ladder: Generation Z. Born between the late 1990s and
early 2010s, this tech-savvy, socially conscious group is entering the market with fresh priorities — and
they’re already influencing what’s selling, where, and how.

In a city as dynamic as Calgary, understanding Gen Z’s habits isn’t just interesting — it’s essential for
buyers, sellers, and investors who want to stay ahead.

Who Is Gen Z in Calgary?

Calgary’s Gen Z includes university students, young professionals, and early-career entrepreneurs who
are determined to own property sooner rather than later. Many grew up in the city or moved here for
school and stayed for the lifestyle. They’ve seen rapid housing shifts, economic ups and downs, and are
entering the market with a unique mix of caution and ambition.

Key traits of Calgary’s Gen Z buyers:

• Tech-first approach: They expect full photo galleries, 3D virtual tours, and even Instagram reels
  before booking a showing.
• Affordability-focused: Entry-level properties like condos, townhomes, and laneway houses are
  highly appealing.
• Lifestyle-driven: Communities with amenities, parks, and nearby coffee shops are high on their
  priority list.
• Sustainability-minded: Energy-efficient homes and green spaces are a big draw.

Where Calgary’s Gen Z Is Buying?

While detached homes remain out of reach for many first-time buyers, Gen Z is finding creative ways to
step into the market:

• Beltline & East Village: Ideal for those who want a walkable, urban lifestyle close to
  entertainment, restaurants, and the LRT.
• Seton & Mahogany: Popular with younger buyers who want newer builds, lake access, and
  community amenities at a reasonable price.
• Bridgeland & Inglewood: Perfect for those who love a trendy, artsy vibe with local shops and
  bike-friendly streets.
• Copperfield, Auburn Bay, and Cranston: Attractive for young families wanting space, schools,
  and parks without being far from the city core.
  What Gen Z Wants in a Calgary Home
• Energy Efficiency: From triple-pane windows to smart thermostats, they’re looking for features
  that lower monthly bills.
• Flexible Spaces: Extra rooms for home offices, side businesses, or hobbies.
• Community Amenities: Dog parks, fitness facilities, and nearby pathways like those along the
  Bow River.
• Move-In Ready: They often prefer updated kitchens, modern finishes, and minimal renovation
  needs.

Opportunities for Calgary Sellers

If you’re selling in a neighborhood with amenities, transit access, and modern finishes, you’re in a prime
position to appeal to Gen Z. To connect with them:

• Invest in professional photography and video tours.
• Highlight lifestyle benefits — nearby cafés, markets, and trails are a selling point.
• Be transparent about utility costs and property details — they value honesty and detail.

Advice for Calgary’s Gen Z Buyers

• Get Pre-Approved: In Calgary’s competitive neighborhoods, pre-approval gives you an edge.
• Consider the Long Game: Buy in areas with growth potential, such as up-and-coming SE and NE
  communities.
• Look Into Incentives: Explore first-time homebuyer programs and city grants for energy-efficient
  upgrades.
• Partner with a Local Expert: A Calgary realtor who knows which neighborhoods match your
  budget and lifestyle can make all the difference.

The Bottom Line

Calgary’s Gen Z buyers aren’t just entering the real estate market — they’re reshaping it. Their digitalfirst approach, focus on lifestyle, and preference for community living are influencing what sells and how
homes are marketed.

For sellers, adapting to their expectations can mean a faster, more profitable sale. For buyers, knowing
what you want and acting quickly can help you secure the right home in a city that’s full of opportunity.

The Calgary real estate market is evolving — and Gen Z is leading the charge.

To learn more about what Calgary’s bustling real estate market has to offer, contact the Top Calgary Real
Estate Team today!

Justin Warthe
Team Lead
403-620-8746
jw@topcalgaryrealestate.com